AETOS LAUNCH VIDEO

Smith+nephew - Creative Direction | Project Management

This project was an incredible experience to film on location at Silver Lake Dunes Michigan. We needed custom video that appeared to be a desert setting and our agency partner suggested Michigan as a solution. Hiking up, up, up on these incredible dunes was breathtaking and perfect for filming this launch video. In many ways, this video set a new standard for the way we tell stories at Smith+Nephew.