OXINIUM TOUR OF CHANGE

Smith+nephew - Creative Direction | Onsite production | environmental graphic design

When our marketing team wanted to bring the OXINIUM experience right to the front door of our customers, the Tour of Change was born. Working to not only design the interior and exterior graphics for the actual truck, I also worked with our agency partner on this video. We wanted to show the vehicle on the road, headed toward our customers. A combination of highway drone shots and onsite experience videos worked together to bring the hype to this groundbreaking tour.